Although used extensively overseas electronic shelf labels (ESLs) have not been popular in Australia. This is starting to change as retailers are starting to install ESLs and we are starting to see it becoming a much more talked about topic in the retail and wholesale industries.
The most obvious is the ability to change prices automatically and in numerous locations remotely. You can update new prices and promotional offers to all products in-store (and many stores), at the one time
Electronic Shelf Labels (ESLs) display information on individual price screens rather than printing out and placing paper labels throughout the store. Through a local network, electronic shelf labels can easily update the prices whenever necessary.